Microsoft is everywhere; their products are used the world over. And, Bill Gates, Microsoft’s chief, is among the most widely known names in the field of technology. That being said, Microsoft is missing one thing, it has never had a “cool” image. But the release of Windows Phone, Microsoft’s new smartphone software, may alter our perception.
Sure Microsoft’s products are everywhere but, in the eyes of the consumer, they’ve always fallen just short of ground breaking. Microsoft has had a handful of failed products in the past, for example, the Zune. Do you remember this little mp3 player? How about the Kin phone? These products and others have contributed to Microsoft’s less then cool reputation.
That said, Microsoft’s Windows Phone software has captured some interest. The Windows Phone has been received well by both critics and consumers.
Windows Phone draws praise for its vibrant on-screen typography and its mosaic of animated tiles on its home screen. This presents a visual contrast with the home screen of the iPhone. The operating system gets points, too, for making it easier for users to access social networks. When friends or family members post pictures, messages, or updates to Twitter or Facebook, the tiles representing these services pop into life on Windows Phone-equipped devices.
It is interesting that even with all these features, Windows Phone isn’t a big seller. This might be, in part, due to the phones that use Windows Phone as an operating system, many people think they are boring. Another contributing factor is that most wireless providers push iPhone and Android devices.
While sales may be lower then desired for Windows Phone the change it is making to Microsoft’s reputation could have a very favourable impact. Where the consumer is concerned, a little cool never hurt a business.